Our Services

Production

“Hip hop production is the creation of  hip hop music  in a recording studio. While the term encompasses all aspects of hip hop music creation, including recording the  rapping  of an  MC , a  turntablist  or DJ providing a beat, playing samples and ” scratching ” using record players and the creation of a rhythmic backing track, using a  drum machine  or  sequencer , it is most commonly used to refer to recording the instrumental, non-lyrical and non-vocal aspects of hip hop.”

Tools Of The Trade

Traditionally, Rap/Hip Hop music was made using turntables and samplers; some still is. But most modern production is done using a DAW (Digital Audio Workstaion) such as ProTools, Logic, Ableton, Cubase, and Reaper. Computer based softsynths have taken over from hardware based synthesizers and drum machines.

 

FTC Production Examples:


Mixing

 

In  sound recording and reproduction , audio mixing is the process of combining  multitrack recordings  into a final  mono ,  stereo  or  surround sound  product. In the process of combining the separate tracks, their relative levels (i.e volumes) are adjusted and balanced and various processes such as  equalization  and  compression  are commonly applied to individual tracks, groups of tracks, and the overall mix. In stereo and surround sound mixing, the placement of the tracks within the stereo (or surround) field are adjusted and balanced. Audio mixing techniques and approaches vary widely and have a significant influence on the final product. 

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Mastering

Mastering is the final step of audio post-production. The purpose of mastering is to balance sonic elements of a stereo mix and optimize playback across all systems and media formats. Traditionally, mastering is done using tools like equalization, compression, limiting and stereo enhancement.